To promote the launch of the RX, Lexus curated a car launch like no other. Jude Law, starring alongside other actors from the world of immersive theatre, took guests through a 14 -scene journey of the 'The Life RX'. The experience allowed each of the 100 guests to star in their own personalised story.
As a memento to this special occasion, Lexus provided each guest with behind the scenes visuals as to how the night all came together. One that they can look back on and remember they day that they lived 'The Life RX'.